Professional Real Estate Assistant

Professional Real Estate Certification Program (CPREA)

The PREA certification program charts the pathway to becoming a Professional Real Estate Assistant.  Our vision for the CPREA designation is both simple and far-reaching: to be the pre-eminent North American recognized real estate assistant training that best serves the real estate industry.  Our PREA certification program is the foundation for that vision. We built it carefully, to create a comprehensive and rigorous certification process that is both challenging and practical.

  • Based on 10+ years in the trenches, both as an in-house Real Estate Assistant and a virtual one, co-creator and lead instructor Pam Ivey founded REA University, REVA Institute, and this certification program.
  • A 9-module, self-study program that takes participants through the most comprehensive and informative training available today. Three bonuses are also included. (See the program outline below.)
  • All modules are available on-demand, online, which can be taken at your convenience – making it possible to continue with your current job or other responsibilities.
  • We are dedicated to providing the best in the development and education of our community.

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Complete Program & Certification

PREA Certification Program Learning Objectives

To provide the student with the knowledge, skills and confidence necessary to effectively support real estate professionals by providing comprehensive theory and practical hands-on experience in our modules and accompanying audio training series, templates, forms and guides. 

Program includes ALL 9 courses shown below

Module 1. Introduction to the Real Estate Industry

Module 2. Real Estate Risk Management

Module 3. Real Estate Identity & Branding

Module 4. Real Estate & Technology

Module 5. Direct Marketing, FSBOs, Expireds and Farms

Module 6. Social Media for Real Estate

Module 7. Lead Generation & Management

Module 8. Listing Coordination

Module 9. Transaction Coordination

What makes the PREAC program different?

There’s so much more to real estate than just the transactions. It’s essential that today’s real estate assistants understand the most effective lead generation methods, how to produce a successful listing campaign from start to finish, and so on.

The Professional Real Estate Assistant Certification (CPREA) designation lets your clients and prospects know that you’re serious about your business, making you more marketable and highly sought-after by real estate professionals.

Expected Outcomes

Students typically are able to increase their offerings and value to their employers or clients during the program and beyond. In-house assistants can expect to command higher wages and virtual real estate assistants can immediately start raising their fees with current and new clients. CPREA is perfect for in-house and virtual support professionals alike, whether brand new to the industry or a seasoned veteran.

What do our Graduates say?

According to our recent survey, 100% of our graduates would recommend the Professional Real Estate Assistant Certification program!


The program is delivered through a combination of home study, audio lessons, hands-on assignments, and online testing. The fee is $997 USD. An easy payment plan can also be selected to accommodate your budget.   Once your full (or first) payment has processed successfully, you will receive details to participate in our online student resource center to access your study materials. 

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BONUSES for Enrolling today

Bonus #1: Audio Learning Library

  • Social Media for Local Success
  • Managing Your Clients’ (and your) Online Reputations
  • Business Ethics Done Right
  • Business Systems and Processes
  • Managing Perceptions
  • Copywriting for Websites
  • A Conversation in Search Engine Optimization
  • Find Your True Value
  • The 6 Figure Successful Online Business
  • Passive Income Generation

Over 10 hours of audio in all! 

$297 value, if sold separately.

Bonus #2: Instructor Email Access

You’ll have access to your instructors via email to help you with questions you may have about the real estate assistant industry or this program, getting clients/an in-house position, and general real estate inquiries.

We manually mark all of your assignments and exams, so we’ll be adding our thoughts and comments where it makes sense for you to get a better understanding of the learning material.

A $197.00/month Value

Bonus #3: Real Estate Resource Rolodex

We’ve combed the web to find you great resources to help you with assisting your clients and have compiled them all in one spot for easy access!


YES! Send me the Bonus Gifts for Enrolling TODAY!

Individual Course Modules

An Introduction to the Real Estate Industry

The student will be provided with an in-depth overview of the real estate industry, including the roles of the salesperson, the broker, and the assistant. Also provided, is a look at the many services real estate assistants can provide.

We will also discuss the new client/employer initial assessment process and how to begin working with him/her.

This section is intended to provide you with a strong basis for subsequent modules in this comprehensive certification training program.

In this module, we will discuss:

  • The definitions of real estate
  • A brief history of real estate and organized real estate
  • Real Estate Services
  • Thought-provoking Real Estate Statistics
  • Popular Real Estate Niches
  • Broker/Agent vs. Broker-Salesperson vs. Salesperson
  • How Real Estate Professionals and Assistants are Compensated
  • How Real Estate Professionals prospect for new business
  • Traits of Successful Real Estate Assistants
  • Real Estate Assistant Support Activities
  • Initial Client/Employer Conversation
  • Systems and Processes

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Real Estate Risk Management

Ensure you know your obligations and what you can and cannot do as an unlicensed assistant. Real estate is a heavily regulated industry all across North America. Learn the legalities as it applies to you as an unlicensed assistant and ensure you lead your business informed and ethically sound.

The course contains eight sections, which are listed as follows:

Section I : Introduction to Real Estate Laws – Introduces the basic laws of the real estate industry.

Section II : Key Terms – Informs the student of the necessary legal terminology.

Section III : Customers vs. Clients – Contrasts the interests and duties to clients and customers.

Section IV : Agency Defined – Explains the legal concept of agency.

Section V : Fair Housing Requirements – Covers the requirements of fair housing rules and regulations.

Section VI : REALTOR® Status – Explains how to legitimately acquire and use the REALTOR® Title

Section VII : Documents for Real Estate – Reviews various important real estate documents needed to complete transactions.

Section VIII : Licensed and Unlicensed Assistants – Contrasts the benefits and abilities tied to assistant licensure

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Real Estate Identity & Branding

Gone are the days when a photograph of an agent on a business card or billboard were effective means of promotion. With the deluge of advertising everyone sees on a daily basis on TV, flyers, the newspaper, billboards, magazines, as well as the Internet, your realtors needs a memorable visual, along with a memorable ‘hook’, perhaps a slogan or trademark. Learn to develop the look and feel for your realtor’s brand to ensure they stand out from their competitors.

What You Will Learn 

  • The Importance of Creating a Brand
  • What is a Brand?
  • Why is Branding Important?
  • What Does a Color Scheme Convey?
  • How Can You Brand A Business?
  • Getting Started with Branding and Identity
  • Designing and Creating a Logo
  • Branding and Web Sites, Brochures, Business Cards, Stationery, PowerPoint Presentations, Email Stationery, Social Media

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Real Estate & Technology

The Real Estate and Technology module consists of what you need to work with real estate professionals effectively and efficiently.We’ll study Top Producer 8i, virtual tour, feedback, single property sites, QR codes, and a whole host of other technology systems that modern real estate professionals need to allow them to survive and thrive in today’s competitive market.

In this module we’ll take a look at:

  • Statistics on REALTORS® and Technology
  • Internet Marketing and the Real Estate Professional’s Online Presence
  • Top Producer 8i
  • Virtual Tours
  • Single Property Sites
  • QR Codes
  • Feedback System
  • Video Creation

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Direct Marketing, FSBOs, Expireds and Farms

Despite the popularity of the Internet, print marketing still remains a vital ingredient in a realtor’s success toolbox. We’ll examine how to determine and develop a farm area using flyers, print newsletters and postcard marketing to reach a desired target market. We’ll also show you some of the more effective techniques used to generate leads for your realtors from the creation and management of a stealth webpage, to open house sign up programs, to expired and for sale by owner tactics, to free new home buyer or investor seminars.

Section I – Introduction To Lead Generation: Direct marketing to farms, FSBOs and Expireds

Section II – Definitions: Introduces the student to the terms of real estate direct marketing.

Section III – Farm Campaigns

Section IV – FSBO Campaigns

Section V – Expired Listing Campaigns

Section VI – Lead Generation: Direct Marketing to Farms, FSBOs and Expireds

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Social Media for Real Estate

Social media is a critical key marketing tactic for local recognition and expert status. In this course, we’ll cover the ‘big 3′ – Facebook, LinkedIn and Twitter, and how you can introduce the agent to their importance. We’ll teach you how to set up profiles for each of these sites, as well as Facebook Pages, gaining followers, connections and friends, and how to make the most of each account.

In this module, we’ll discuss the social media “Big 3”: Facebook, Twitter and Linkedin, as well as the ActiveRain community.

Section I: FaceBook – profile creation, business pages, ‘friends’. 

Section II: Twitter – profile creation, Twitter background, ‘followers’. 

Section III: LinkedIn – profile creation, groups, events, and ‘connections’. 

Section IV: 

Section V: Real Estate Blogs 

Section VI: YouTube for Real Estate 

Section V: Instagram for Real Estate

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Lead Generation & Management

In this module, we’ll show you how to manage the contacts you’ve helped your agent generate using the ever-popular Top Producer program to enter the leads, apply appropriate categories, and then to create comprehensive follow-up plans to give your real estate professional every opportunity to convert these leads into clients.

Lead Generation & Management Synopsis 

In this module, we’ll show you how to manage the contacts you’ve helped the agent generate using the ever-popular Top Producer program to enter the leads, apply appropriate categories, and then to create comprehensive follow-up plans to give the real estate professional every opportunity to convert these leads into clients.

Section I – Introduction to Lead Management – teaches the student the basics of managing leads.

Section II – Generating Leads – informs the student on how to create a lead.

Section III – Information Gathering – helps explain how to gather information on leads.

Section IV – Lead Processing – teaches the student how to convert the lead into a client.

Section V – Additional Tasks for Lead Management – explains some other marketing concepts like direct mailing, but as they apply to lead management.

Section VI – Conclusion

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Listing Coordination

Here, we’ll really get down to brass tacks. We’ll teach you all that’s involved in listing coordination – from pre-listing to close. Learn how to create listing and pre-listing packages, CMAs, property flyers, layouts for print advertising, and entering a listing into an MLS system, Top Producer, Homefeedback , and more!

Listing Coordination

  • Introduction – Introduces the student to the concept and activities involved in coordinating real estate listings.
  • The Initial Conversation – with your real estate professional, with regard to systems and processes.
  • Comparative Market Analysis (CMA) – Students will be introduced to CMAs and the methods of compiling data to create this report.
  • Listing Presentations – Students will learn what should be included in an effective listing presentation and how they are used.
  • MLS Services – Using our proprietary REA University MLS, students will enter a new listing to learn how this process works.
  • Tracking Systems – Students will be introduced to several different online systems commonly used in listing coordination.
  • Online Showing Systems 
  • Listing Syndication 
  • Enhancing Listings on
  • Virtual Tours
  • Property Hotline Systems
  • Property Flyer / Feature Sheets
  • “Just Listed” / “Just Sold” Postcard Campaigns
  • Ongoing Listing Activities
  • Home Presentation Books
  • Showing Feedback
  • Seller Reports
  • Popular Real Estate Software & Systems
  • If Your Real Estate Professional Does Not Have An Adequate System In Place

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Transaction Coordination

There are a myriad of details involved in the closing of a real estate property. Learn how to create an action plan and checklist to ensure all i’s are dotted and t’s are crossed. We’ll provide an overview of SettlementRoom, a popular online transaction management system, and explain the process from the acceptance of an offer to the exchange of keys.

Transaction Coordination

• Introduction – Introduces the student to the issues involved in coordinating transactions.

• Terms – Extensively reviews the terminology typically used in real estate transactions.

• Agent’s Need for Transaction Coordination – Explains why real estate professionals need transactions coordinators, what they’re for, how they help, etc.

• The Process – Outlines each step that must be performed to successfully manage real estate transactions.

• Documents – Teaches the student about the relevant documents used to complete real estate transactions.

• Inspections – Relays the relevant requirements for home inspections during a real estate transaction.

• Working With Other Parties – Teaches the student how to work with other parties involved in the real estate transaction process.

Transaction Management – Informs the student about how to specifically manage the transaction, rather than merely coordinating it.

• Includes Sample Action Plans

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